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Standing at the Edge and Leaning Forward – Lessons for Sustainability
Over the holiday break, I heard a fascinating podcast featuring author Steven Johnson. The topic – the concept of the ‘adjacent possible’ as it relates to innovation and big ideas that change the...
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Keeping Employees Satisfied: It Starts with the Recycling, Stupid.
Last week I came across an article in Inc. magazine reporting on new research by the Charlton College of Business at the University of Massachusetts-Dartmouth in the United States. The authors,...
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Reporting from the World Social Marketing Conference: From Guinness to Greenness
I just got back from some beautiful weather on the Emerald Isle, joining more than 500 fellow social marketers in Dublin to discuss the present and future of this growing field. There’s a lot of...
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The New Frontier for Healthcare Innovation: Sustainability
Over the past decade I’ve had the great pleasure of working with some of the largest healthcare companies in the world to communicate about issues as diverse as cancer, women’s health, infectious...
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